Don’t Waste Another Day 

Do More Than Make a Living: Make a Difference 

Discover what’s missing and fill it with a purpose that creates energy and joy. Learn how to use strengths, passions, and values to find purpose in your life. Create a focus for your life that propels you forward to do what you have been called to do.


Financial success is important to you, and you have worked hard to accomplish your goals. But something has been nagging at you for a while.  You have noticed that you don’t get as jazzed about what you do. You are missing something; you can feel it, but you don’t know exactly what it is. Maybe a new job will bring back some of that zip in your step but in your gut, you  know it’s more than that. You want to impact the world – you want to make a difference.

Have you ever experienced having flow in your life? A complete immersion in what you are doing – one thing flows into the next - working hard but not stressful. Flow is the description that people use who move through life without having to worry about what’s not happening. 

Purposeful leaders work in flow when their strengths and talents are fully utilized. Their mindsets and energy are used to make a difference in the world. They seem to be on fire and often are described as a person ‘on a mission’. They seem to move through upsets and obstacles with less resistance than others.

The opposite of flow is “hitting the wall” - working as hard as you can and not being noticed. You don’t  feel like you are succeeding. There is a constant heart tug that says, “why are you working so hard, sacrificing so much?”. You wonder what else you could be doing. It feels like there is a hole in your heart that is not being filled by the work that you do. You distinctly wonder if your life matters and if so, why. 

You want to make a difference in the world, but you feel like you there is so much more that you could be doing. Most days you don’t feel fulfilled, but you have trained yourself to keep your head down and work as hard and long as you can. At times, your energy is low, and you may have some distractions or interferences that keep you from adding a lot of value.


Two words: Quick Fixes. A lot of people listen to a podcast, watch a YouTube video, or read a book about purpose. 

Podcasts may provide examples and inspiration. What they miss is that every person’s purpose is unique, and examples don’t identify purpose.

YouTube Video’s that suggest you can know your life purpose in 5 minutes don’t  work. Bet you would have never guessed that! People need more than inspiration; they need a proven process. Purpose is often life changing and integrates strengths, passions, and values. Those things are not identified in even 30 minutes.

Books can also provide great information but don’t help people act. Learning more about purpose is great but it’s doesn’t help you discover your purpose. Books don’t help you know ‘you’ and most people don’t know themselves well enough to find the sweet spot they are looking for.

Purpose if frequently elusive, and you have to have a great process to help you discover it. It’s like a diamond in your backyard, you know its there, but you have a hard time finding it and need a specific process to help you learn more about yourself.


This course is for Professionals with leadership responsibility, struggling with a lack of fulfillment in their work, feeling like something is missing in their life and wondering what else there is in life.

  • Have you ever wondered about the power of purpose?

Walk away with insights about yourself and how a sense of purpose would be helpful. Learn what it takes to discover your purpose. You will get the examples, inspiration, and information you need to discover your purpose.

To know your purpose and create options to live your purpose, all you need is to identify your:

  • Strengths & Talents – what makes you unique; your ‘gifts’
  • Passions & Motivations – the things that inspire you to take action
  • Personal Values – the things that are more important to you than anything else
  • The Sweet Spot = The Intersection of All Three
  • One Thing You Desperately Want to Fix 

“The two most important days in your life are the day you are born and the day you found out why” Mark Twain


Completing the course will enhance your understanding of who you are and what’s most important to you. You will fully discover your purpose sweet spot and potential options to live and/or work your life purpose so that you can start to experience the power of purpose in your life. Fulfillment sets in the moment we make up our mind to seek our life’s purpose and to find ways to experience the energy that comes from making a difference in the world with our purpose. Enroll today and you will be one step closer to knowing your purpose and living a life of fulfillment.


  • Learn what’s really going on. Is your situation one that has been exasperated by the pandemic and will be fine after things go back to normal?
  • Discover your current situation. Learn specifically what you are experiencing and determine if purpose can help.
  • Learn the power of self awareness and how to improve your self-awareness.
  • Understand why purpose can be so elusive 

    The course has been designed to make it easy for you to complete the necessary discovery work to know your purpose. Guided reflections, quizzes and other tools are provided to help you discern everything you need to know. Instructional videos talk you through the process to successfully complete the process. Group coaching calls are available to students to keep them on track and learn valuable insights from each other.


    Module 1: What They Never Told You About Purpose

    This module will help you understand the truth about what purpose is and isn’t so that you don’t try to discover the wrong thing. A mid-life crisis is more than just hitting the wall and you will learn what the warning signs are so that the roadblocks of life don’t keep you from getting what you want. Discover what you are currently going through and to what degree you are holding yourself back due to a lack of purpose. Finally, you will learn in this module the foundation of the discovery process that will enable you to determine your life purpose and experience a sense of fulfillment.

    • The incredible power to change the world
    • Understanding ‘hitting the wall’ and why it doesn’t have to hold you back
    • Learn what is really going on in your life through the current situation assessment
    • Gain a full understanding the foundation of the discovery process and why it is so 

    2 chapters

    1h 30m reading time


    Module 2: Everything You Need to Do to Successfully Discover Your Purpose

    This module will help you utilize a dynamic guided reflection process to discover the elements of purpose. By following the process just 30 minutes a day, you will gain greater insights and self-awareness so that your life’s purpose will become more and more clear to you. The module will guide you each step of the way so that you gain all the information you need to see the sweet spot. Knowing your sweet spot is important but more important is to identify how you want to make a difference. You will be guided to reflect and discover what’s most important to you and how you could work in that field.

    • Learn the steps in the process so that you can keep yourself focused. 
    • Identify your unique strengths & talents so that you can leverage them to make a difference.
    • Identify your passions & motivations so that you can work on the most important things in your life. Discover what in your life creates energy and inspires you.  
    • Identify your personal values so that your purpose has integrity with what matters most to you. Learn how to live a purposeful live based on your values.
    • Once you have all three buckets of insight from the process, you will be led to identify your sweet spots or the areas of overlap between all three. The sweet spot is the intersection that will enable you to see yourself in a different way and imagine working on a cause in a powerful manner.
    • Purpose examples will be shared to give you an idea if you are on track and different ways to customize your purpose to your unique situation. 

    1 chapter

    1h reading time


    Module 3: Putting it All Together

    In this module you will learn how to apply the discoveries you have already made to generate some options. In a unique way, the purpose discovery process enables your purpose to find you instead of us finding it. This module will help you determine how to put yourself in the right places to be discovered. You will follow a process to validate your purpose so that you will have a strong idea of your purpose. Just because you know your purpose, doesn’t always mean you will know how to live it and this module will show you how to uncover different ways to live your purpose. 

    • No one can tell you what your purpose is for you. You have done the hard work, now it’s time to learn how to validate your purpose. By seeking feedback from valuable sources, you will seek the feedback you need to validate your purpose. At this stage you are fairly certain of what gets you excited, and this module will keep you focused on the purpose you are focusing on. You will learn whether your purpose fully capture your heart and mind. 
    • Learn how to identify options to live your purpose. You don’t have to quit your job to live your purpose but maybe you feel called to do so, either way identifying options enables you to make good choices about the best way to start to live your purpose. Maybe the best way to start to do something is to do it as a side hustle or volunteer. Having options gives you the chance to start living your purpose in a non-threatening way.

    3 chapters

    2h reading time


    Module 4: Bonus Material and Extra Help

    This module is designed for those who want more help and need a little extra to push them to accomplish the full identification of their purpose. Sometimes a person may get sidetracked and may need to start again. This module is there for those students who need a little more assistance and/or want to revisit their three buckets and sweet spot. The focus of the course is to help each, and every student be successful and the special tools in this module are designed to help when extra help is needed.

    • How to get back into the discovery process if you get stuck. It happens, sometimes the distractions of life keep us from accomplishing our goal of identifying our life’s purpose. This doesn’t have to be the end of your attempt and picking up where you left off is the best place to begin. 
    • Additional tools and examples and ideas. Sometimes we need more resources to know ourselves and our strengths, passions, and values more fully. This module will provide additional assistance for those who need it.

    2 chapters

    2h reading time

    Get the Course Now!


    Don had been helping clients improve their leadership for years and now has created a process to help leaders discover their purpose. Working with Don enables you to do something super difficult on your own. 

    Take Matt for example – even though he had been working for a company since he graduated from college and had 6 jobs by the time, he was 30. He was experiencing “ground hog” day and found himself just ‘checking the box’ at work. 

    He had always been a high performer but found himself not motivated and because he was working for a difficult boss was planning on leaving. His career path was uncertain, and he started thinking a lot about his legacy. Before he left his company, he met another person with a similar story. Both lamented that their lives did not have much purpose, but the one person had done something about it and his life dramatically turned around. This made Matt very curious, and he enrolled in the course. The rest is history! Here’s what Matt had to say after he finished the course:

    “Incredibly Impactful Course! This course asks the difficult questions. It definitely made me think on a deeper level, however helped ask leading questions that assisted me in probing for answers to questions that typically have alluded me in the past. I would highly recommend if you have an open mind, are willing to be vulnerable, and are searching for some clarity on your motivations and purpose.” Rated 5 out of 


    • Independent assignments over 8 Weeks
    • Personal direction through email Q&A
    • 3 group coaching sessions
    • Small classes – 8 or less
    • Next course starts in September 2023
    • Fee - $695
    • Sign up in the next 72 hours for $495

    You are fully protected by our 100% Satisfaction-Guarantee.

    Guarantee - keeps you risk-free. If you show up and do the work, and things don't work out, I'll buy the program back off you.


    • The emotional cost of not making a decision is huge! Your indecision will cause you to wonder what it feels like to be doing meaningful work that makes a difference. You may have to fight the feeling of indifference and the lethargy that goes along with your current situation. If you are struggling to perform or are on autopilot, that feeling won’t go away until you know what you were put on this earth to do. Don’t walk away from a shot at being fulfilled.  

    • Working with Don = being led by an expert coach
      • “Don has been my leadership coach for almost a year, after a chance encounter in a global training. I was impressed by his authenticity. His coaching sessions have accelerated my personal growth by gently nudging me to explore sources of personal growth I would not have considered on my own…”
      • “Don Frericks is a positive and inspiring coach who can help transform the performance of individuals and teams. I would recommend Don to any senior leader looking to invest to elevate their individual or team’s leadership and contributions.”
    • Don’t miss being in this group – I don’t know when I am going to do another class. I would like to help you alleviate that feeling that something is missing in your life. Henry David Thoreau said: “The mass of men lead lives of quiet desperation.” Don’t be one of them. It’s time to start living your life fully.


    I still have some questions. How do I get in touch with you?

    My inbox is always open for you anytime. Just head to [email protected] and let me know what's on your mind.  

    Alright, I’m in! When do we start?

    You will receive an email confirming you are in the class. The link to the course will be sent to you with instructions on July 19.

    I am so busy right now and don’t have any extra time.

    I understand and if finding your purpose is not a priority over other things you are doing in your life today, think about joining the course later. My clients make this course a priority – nothing happens without effort and the discovery process can be implemented in small daily increments of 30 minutes a day.

    I have tried to identify my purpose before, and it didn’t work.

    It’s not unusual that people have tried once before but most people have not used a proven process. with se the assessment tool to see what you experienced before and build a plan to minimize or eliminate it

    I am not sure that this will work for me.

    If you complete all the modules and answer all the reflection questions, and you still feel like you did not receive the value, you have the option to moneyback guarantee

    I know myself and I probably won’t follow through. 

    Only you can do the work and the group will support you to get the work done. If you are signing up for the group coaching, you will learn from others and be encouraged to finish the course.

    I can’t afford to change jobs now. Do I still need to know my life’s purpose?

    What you do with your purpose is up to you. Identifying your purpose is what the course will do for you, and you may be able to live you purpose in your current work. You don’t have to make significant changes in your life

    What if I want to participate but can’t pay for the course today? 

    If you need some time paying the fee; I am willing to set up a payment plan (3 payments)